Every business goes through ups and downs, but an economic slowdown or seasonal change can hit especially hard. The good news? There are strategies you can employ to weather those hard times and come out more resourceful.
1. Trim Variable Costs First: Variable costs are expenses that change based on your output, like materials, packaging, shipping, and hourly wages. These aren’t set in stone like rent or insurance and are easier to adjust. For example, you might reduce production amount, search for better priced suppliers, or switch to more cost-effective packaging.
Assess which variable cost you value the least and start to reduce costs in that category.
Formula to calculate total variable cost:
Total Variable Cost (TVC) = Variable Cost per Unit × Quantity Produced


